About GOALS
GOALS (GOvernance and Administration of Leisure and sports)" is a two-year programme entirely taught in English (120 ECTS) and jointly operated by the University of Lille (France), the University of Lisbon (Portugal), Mykolas Romeris University (Lithuania), Nicolaus Copernicus University (Poland), and the International University of Health, Exercise & Sports - LUNEX (Luxembourg).
This consortium joined forces to create an innovative study programme and provide a balanced integration of theory, practical experience, empirical research and policy analysis.
GOALS Master program offers students many opportunities to pursue their academic and professional objectives. Upon completion of this joint degree, students are prepared for a range of careers in sport management. They will be employed in sport organisations also they will have the necessary skills and competences to act as self-employed on individual basis as a partner, consultant and expert.
The program has been accredited in November 2024 by the High Council for the Evaluation of Research and Higher Education in France (Hcéres), for a period of 6 years (until 2030 and renewable).
The Master GOALS and the digital transformation
There is no doubt that technology has been changing businesses in all sectors, fundamentally transforming the customer experience and the internal running of organisations. The sports industry is undergoing a major shift in the way it operates, and digital technologies are opening up significant opportunities for growth. However, to fully capitalise on these opportunities, sports organisations are likely to need a digital makeover.
Sports industry needs to integrate digital into all business aspects, transforming people, processes and technology. Committing to the digital transformation journey requires a deep understanding of current capabilities, as well as a vision for the future that will determine how capabilities, processes, organisational structure and technology will need to change.
As sports organisations become more familiar with life as digital businesses, they will not only get closer to their supporters, but may also find it easier to create innovative and personalised experiences that will both expand and strengthen their customer base.
A unique professionally oriented Master program
A wide range of fields of professional integration is available to graduate students:
Future professional will commonly find careers in the following organisations: Manager of sports facilities or equipment, Professional Club Manager, Director of a fitness centre, Store Manager, Technical Director of Sports Events, Communication Director, Assistant General Manager Professional Club, Executive Manager, Operational Manager, Head of sports marketing research, Marketing and development project manager, Development and partnership manager, Sales management/CRM.
Graduates holding a Master's Degree in Leisure, Sports and Events management are qualified to work in the following areas: Events and promotions manager for sports organisations, sports marketing research manager, Marketing and development project manager, Sales and Marketing Department/CRM, Leisure Database Manager/Fitness Rooms, Event Project Manager, Manager.